Instagram Story Highlights lets your brand showcase your greatest Stories and post them permanently on your Instagram profile.Īs explained in our post 14 interesting new things to try on social media in 2018, “This function is super valuable for brands because, not like self-destructing Story content, Stories Highlights could be saved, reposted, and measured for long-term performance.” Why brands should use Instagram Story Highlights Increase the longevity of your content You have probably seen those visually-appealing icons popping up on the profiles of your favorite Instagram users-and for good reason.īrands and influencers like Alexandra Grant of Monika Hibbs, To Vogue or Bust, and home and garden website Jungalow use covers for their Instagram Story Highlights to showcase their brand and bring added value to their viewers.Īs you could see, utilizing covers with appropriate icons make these profiles simpler to navigate-and their content simpler to seek out and engage with. One effective method has been with the use of “covers” or “icons.” Since then, brands have discovered many creative methods to share the best of their stories. Instagram launched Stories Highlights in December 2017 to allow customers like you “hold on to your favorite moments from Instagram Stories and share them in ways that assist you to express yourself.” What are Instagram Story Highlight icons? How to create your own Instagram Story Highlight icons.Why brands should use Instagram Story Highlights.What are Instagram Story Highlight icons?.Instagram Reels Likes, Views & Comments.
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